Big retailers which have used web design to come up with the most popular internet shopping portals will take as much as a quarter of all Christmas spending this year.
That's according to retail research firm Kantar Worldpnael, which says that 25 per cent of festive gifts in 2010 will be purchased from major retail outlets such as Amazon, Play.com, and eBay.
Perhaps the most interesting detail in the research by Kantar, is the one third of internet shopping expected to be carried out by the over 55s.
Consumer insight director for Kantar, Alex Seron, says: "This year we will see older generations increasingly using this channel."
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