The sales of a small family business have rocketed by almost 80 per cent after their decision to embrace the internet and sell goods online.
Thorpes of Gosforth has been selling hardware and fireside accessories for more than six decades, but has taken the plunge into e-commerce in the last two years.
The combined effort of online sales and renewed marketing has helped Thorpes to pull in extra customers both to the shop and via the web.
The marketing programme included using search engine optimisation techniques and investing in a Google Adwords campaign so that it appeared near the top of online searches. The dedicated site was also promoted in store.
Thorpes is now backing Business Link's Real Innovators campaign, which is aiming to inspire North East entrepreneurs to use imaginative ideas to help improve their profits.
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