Small Australian firms could take inspiration from retail giant's David Jones and Myer and
create a website to take advantage of the Christmas rush.
It comes as David Jones has recently launched a new website in order to take on their department store rivals Myer, who launched their own site in 2007.
Both firms are expecting to do well from online sales over the festive period, as September's retail trade figures showed a significant improvement from this time last year.
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